How we manage the full marketing of a singing university with students in Brazil and across Latin America: bilingual website, ads, social media, enrollment, CRM and financial management.
Visit the websiteClient
UNIACEV – Corporate University of Contemporary Singing
Industry
Music education
Location
Brazil and Latin America
Services
Website Design, Paid Traffic, Social Media Management, CRM & Automation, SEO
25+
pages redesigned
2
languages on the website and in customer service: Portuguese and Spanish
26
teachers and partners with their own profile on the website
100%
of pages with SEO set up
UNIACEV trains singers and singing teachers in Brazil and other Latin American countries, with in-person and online courses. The website had grown bit by bit, with a different look on each page, heavy plugins and no Spanish version. Prospective students reached out through forms, WhatsApp and social media, in Portuguese and in Spanish, and every contact depended on a manual reply. The university's events also needed constant promotion.
Since 2022, Webinsight has managed UNIACEV's marketing and takes care of the student journey from start to finish. We rebuilt the website with a single visual standard and a Spanish section, created Facebook Ads campaigns to promote classes, courses and events, connected the forms to the CRM and answer every prospective student in their own language, Portuguese or Spanish, from the first question to enrollment. We also handle social media, SEO and the financial oversight of the whole project.
01
Full redesign in Portuguese plus a Spanish section, with Google titles and descriptions on every page and local pages for São Paulo and Florianópolis.
02
We follow up with every prospective student, answer questions about courses, prices and classes and guide them all the way to enrollment.
03
Full CRM management, with replies to students across Latin America in Spanish and Portuguese and automated emails with next steps.
04
Social media management and Facebook Ads campaigns to promote the university's classes, courses and events.
05
Course materials and completion certificates, forms with privacy consent, thank-you pages and a digital contract with online signature.
06
Financial follow-up of the whole UNIACEV project, with marketing investments planned and closely tracked.
Tell us what you need and we'll put together a plan with your website, customer service, automations and social media working together.
