How we built a countertop company's website and social media from scratch in the United States, with a structure designed to be found in every city it serves.
Visit the websiteClient
Quartz Solution
Industry
Granite, quartz and natural stone countertops
Location
Greensboro, North Carolina (USA)
Services
Website Design, SEO, Social Media Management, Marketing for U.S. Businesses
39
content pages created
15
cities served, each with its own page
142
project photos organized for SEO
9
blog articles on real buyer questions
Quartz Solution fabricates and installs granite, quartz and other stone countertops in North Carolina, with 25 years of experience in the trade. The company had no website and no social media: people searching for countertops on Google or Instagram couldn't find Quartz. Project photos were stored with no organization, and all content had to be written in English for the local audience.
We built everything from scratch. The website launched with a structure designed for Google: one page for each city served, each service and each material, connected by internal links and hub pages. We wrote all the content in English, checked every detail with the client before publishing and set up technical SEO, with local business structured data and Search Console. We also organized the photos, improved the site's speed and launched the Instagram account, with content and ads.
01
15 pages with unique content for each city served, from Greensboro to Charlotte, with a photo gallery and a central service areas page.
02
8 service pages and 7 material pages, such as granite, quartz, marble and Dekton, with a strategy so no page competes with another on Google.
03
9 articles on real questions from people buying countertops: comparisons, costs, care and the installation process.
04
Local business structured data covering the 15 cities, Yoast set up on every page, sitemap and Google Search Console.
05
Photo library organized and renamed, alt text on every image, WebP conversion and caching improvements.
06
Instagram created from scratch, with bio, a link page on the website itself, captions with local hashtags, and scripts and copy for Meta ads.
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